vision and purpose
Create critical awareness, influence policy and empower a new generation of conservation and advocacy.
‘Salvation: The Battle for Earth’s Wildlife’ is a multi-platform media project that will examine the reasons behind the international wildlife trade, the global loss of biodiversity and the essential actions needed to stop it. At its core will be a large format book linked to a visually stunning online platform that will deliver the production journey and provide a vital resource that will combine photographs, video, maps, infographics, stories and interviews.
Still and time-based visual media will be integrated into powerful communications strategies. Content will be strategically applied on social media platforms and to exhibitions and events at leading international institutions, conferences, museums and galleries including CITES, the Natural History Museum London, The Smithsonian, World Economic Forum, The International Center for Photography and other principal venues and agencies for conservation, training, education and photojournalism.
TARGET AUDIENCE for book and content
*General public (Asia, Africa, Australia, Europe, North and South America)
*Multi-media platforms (social, journalists, film-makers, news media)
*Governments and law enforcement agencies
*Museums, public galleries and institutions
*Lobbyists, activists and members of CITES
*Wildlife protection organizations
*International donors and NGO’s
*Conservationists and scientists
*Academics and policy institutes
Published in 2005, Black Market was the first book of its kind to illustrate the devastating scale of the illegal wildlife trade in Asia and comprehensively examine the dynamics involved in this critical global issue.